IndonesianTalk.com — From Art to Luxury Spirits, Cincoro Tequila Brings Global Lifestyle Appeal to StartMoments 2026
Art, fashion, design and premium lifestyle brands are coming together at StartMoments Jakarta 2026, a four-day creative showcase featuring 130 artists and 68 exhibitors at Ciputra World 2 in South Jakarta.
Among the international brands taking part is Cincoro Tequila, the ultra-premium tequila brand co-founded by NBA legend Michael Jordan and several other NBA team owners. Its participation as a sponsor also marks the brand’s official entry into the Indonesian market.
Running from Nov. 5 to 8, the event offers a meeting point for artists, designers, independent creative businesses and lifestyle enthusiasts, highlighting the growing intersection between artistic expression and commercial opportunities.
Cincoro’s presence adds an international dimension to the exhibition, bringing a globally recognized luxury spirits brand into a creative environment dominated by art, fashion and contemporary design.
But spirits are not the only attraction. Visitors can also discover Glengoyne, a Scottish single malt Scotch whisky brand known for its exceptionally slow distillation process and emphasis on patience in producing quality whisky.
Another name featured at the event is Cognac Menier, a French cognac house with roots in the Borderies cru region, specifically Domaine de la Rigoletrie. Founded in 1840, the heritage brand has been revived by father-and-son duo Jacques Menier and Thomas Menier.
The presence of these brands reflects the event’s broader ambition to connect creative expression with the premium lifestyle industry.
Art Moves Beyond the Gallery
This year’s StartMoments carries the theme Faith, exploring belief in the future, human connections and the power of creativity to open up new possibilities.
Rather than functioning as a conventional art exhibition, the event is designed as a curated creative marketplace. Visitors can explore artworks, fashion pieces, accessories, illustrations and creative merchandise while meeting the people behind them.
One of its distinctive features is the transformation of office spaces on the 51st and 52nd floors of Ciputra World 2 into exhibition areas.
Functional office spaces, meeting rooms and lounges have been converted into venues for artistic appreciation, creating an unusual contrast between the corporate environment of a skyscraper and the expressive world of contemporary art.
The concept also challenges the traditional perception that art belongs exclusively in galleries and museums. By bringing artworks into professional spaces, StartMoments explores how creativity can become part of everyday environments, including workplaces.
Art is also presented in forms that extend beyond traditional paintings and sculptures. Illustrations, for instance, can evolve into art prints, fashion items, accessories and collectible merchandise, allowing artists to reach wider audiences and explore new commercial possibilities.
Connecting Creativity and Business
A series of programmes complements the main exhibition.
Makers Moments offers creative workshops where visitors can learn about artistic processes and experiment with making their own works. Converse Moments provides a platform for discussions on art and the development of the creative industry.
Meanwhile, Wearable Art & Collectible Art Merchandise explores the relationship between artistic expression, fashion, accessories and collectible products.
Together, these programmes highlight the increasingly collaborative nature of the creative economy, where artists work alongside brands, entrepreneurs and consumers from different backgrounds.
For independent creators, platforms such as StartMoments offer opportunities to showcase their work, expand professional networks and connect with potential markets.
The participation of Cincoro also illustrates how international lifestyle brands can engage with local creative communities. While Michael Jordan’s global reputation gives the tequila brand considerable international recognition, StartMoments provides an opportunity to introduce it to Jakarta’s art, design and lifestyle audience.
More broadly, the event reflects a shift in how younger consumers engage with art. Creative works are no longer simply objects to be viewed. They can be worn, collected, incorporated into personal identities and become part of everyday living.
As the boundaries between art, commerce and lifestyle continue to evolve, StartMoments Jakarta 2026 seeks to demonstrate that the future of the creative industry depends not only on the quality of artistic works, but also on the ability to build connections and create sustainable markets.
StartMoments Jakarta 2026 runs until Nov. 8 at Ciputra World 2, Jl. Prof. Dr. Satrio, Setiabudi, South Jakarta.
