INDONESIANTALK.COM – Debby Lufiasita, an experienced Public Relations and Branding expert, has become a widely recognized figure in the industry for her exceptional ability to strengthen clients’ narratives and communicate their brand identities to the public, Jakarta (9/1/25).
With over a decade of experience in Public Relations and Brand Communications, Lufiasita has worked across various industries, making a significant impact in technology, business, music, lifestyle, and more.
As a publicist, Lufiasita is responsible for building relationships with the media, designing PR strategies, and directing branding efforts for her clients.
She ensures that her clients’ stories are conveyed accurately and relevantly to their target audience, leveraging not only her expertise in communication but also her profound creativity.
Beyond her successful career in Public Relations, Debby Lufiasita has also made her mark in the music industry.
Not just focused on branding and communication, she is also involved in songwriting and music production.
Through PT. Ulasan Pena Indonesia, she has seamlessly combined two vital elements: a PR & Brand Consultancy under NueveTOP, which boasts hundreds of notable clients, and a record label named Nueve Records.
With a clear vision and hard work, Nueve Records has successfully produced various songs now available on Digital Streaming Platforms (DSP), including seven songs released on Spotify. These include collaborations with Mumu on tracks such as “Bintang”, “Still the Same”, “Sesungguhnya”, and “Grow Apart.”
Additionally, there are projects with 6 am Club (“You”), Jundi (“It’s Alright”), and Karan (“Takkan Terulang”) over the past two years.
“For me, songwriting is another form of communication, but in a more emotional and personal way. In every song, I strive to convey messages that not only resonate but also connect listeners to their own personal experiences,” said Lufiasita, the Founder of NueveTOP & Nueve Records.
Lufiasita has extensive experience in Public Relations, holding leadership positions in several renowned companies.
She served as Head of PR & Communications at KoinWorks for two years, leading PR efforts during the company’s rapid growth phase.
She also worked as an Account and Senior Media Relations Executive at PIAR Consulting, honing her skills in media relations and communication strategies.
Additionally, she played a pivotal role in designing activation and marketing campaigns during her tenure as Head of Offline Marketing at Gojek & Moka, contributing significantly to one of Southeast Asia’s largest tech companies over four years.
“In an industry where reputation is key, I am committed to shaping and maintaining brands, building trust, and creating meaningful relationships that support long-term success,” Lufiasita stated.
Combining her extensive PR expertise with her growing musical talent, Debby Lufiasita is not only an adept publicist but also a creator capable of reaching diverse audiences through her musical works.
The year 2025 marks her dedication to elevating both of her passions to greater heights.
“Music is a bridge between emotions and words, and I want my works to become a voice for those who may struggle to express their feelings. I am currently preparing new releases featuring some of my poetry showcased on Instagram and Nueve Journal, paired with melodies, which will be launched soon,” Lufiasita concluded.
About Debby Lufiasita
Debby Lufiasita is a Public Relations & Branding Expert with over a decade of experience.
With deep expertise across various industry sectors, including technology, business, and music, she is known for her ability to build strong relationships with the media, clients, and audiences.
She continues her career at Nueve & B Publicist (Big Change Agency), developing innovative PR strategies for major clients while fostering strong media and audience relations.
Aside from her PR career, she is also active in the music industry as a songwriter and producer.
Instagram: @lufiasita @nueve.journal @nuevetop.id @nueve.records @ulasanpena.id
Official Youtube: Nueve Records & NueveTOP
Official Music: Nueve Records
Linkedin: Debby Lufiasita
