A Political Communication Management Perspective in the Age of Disruption

IndonesianTalk.com — Spokespersons Take on More Strategic Role in Era of Disruption The rapid development of digital technology and changing patterns of public communication have made the role of government and institutional spokespersons increasingly strategic, speakers at a book launch in Jakarta said on Friday. Spokespersons are no longer expected merely to deliver statements on behalf of their leaders. They are increasingly required to manage strategic communication, build public trust and respond to rapidly evolving information dynamics. The issue was among the topics discussed during the launch and book discussion of Juru Bicara: Perspektif Manajemen Komunikasi Politik di Era Disrupsi (Spokespersons: A Perspective on Political Communication Management in the Era of Disruption), written by communication professor Marlinda Irwanti Poernomo and Benny Siga Butarbutar, M.Si. The event was held at Antara Heritage Center in Jakarta on Friday (Sept. 11). In his keynote speech, head of the Government Communications Agency (Badan Komunikasi Pemerintah/BKP)…